Best Career in Advertising
Advertising is the art of communicate a message to the public. Advertisements usually persuade public about commercial items, services and even draw devotion towards social issues. Advertising is one of the chief odds of any field that ensures the industry’s competitively in the corporate milieu. Indian advertising field is on a roll and is all set to give quality job to 1000 of individuals in coming few years.
A career in advertising is a profitable employment option that one can opt in the rapidly enhancing Indian economy. Advertising agencies usually prefer highly creative and talented persons who can think selfily and at the same time employ as wonderful team players. If you are liked in pursuing a career in advertising, you should be largely target oriented and ready to work in a pressure cooker such as environment. Since this field is very competitive, you should be ready to give your best at all times to build a successful career.
Various roles, various names
Advertising field provide a range of profitable and interesting careers. The job in this stream is categorized into 2 broad categories, called Executive and Creative.
• Executive: The executive side contain: Client Servicing, Media Research and Market Research.
The executive department understands customer requirements, search new business prospects and retains existing business. This department also choose the appropriate media, examine timing and placement of advertisements, and negotiates the financial sides of a business deal.
• Creative: The creative team contains copywriters, visualizers, scriptwriters, photographers, creative directors, animators, typographers, and so on. The creative department make the actual advertisement in various media formats. They verbalize and visualize the particular need of the customer.
Since ads are of various kinds based upon the media- print (magazines, newspapers, billboards,etc) and broadcast(television, radio, and the internet), you can select the area of specialization based on your interest.
Market watch
The Indian economy is on the run in spite of the global financial breakup and the advertisement market is on a continuous trail of development. Improve in businesses has led to a consecutive boost in the advertising field as well.
Advertising in India is very superior and the local skill boasts of high production values with interesting concepts and ideas. All this has made India a pretty hub for recruiters within the country and internationally.
International focus
The global outcome of the Indian aptitude with respect to the advertising field is not only being noticed but appreciated all over the world. Indian agencies today manage both national and international assignments. This is basically because of the reason that the field offers a host of functions to its customer. Some offerings contain end-to-end solutions that contain client media planning, media buying, servicing, creative conceptualization, pre and post campaign analysis, marketing, public relation services, market research, and branding. With all these services, there is absolutely no looking back for the Indian advertising field that is all set to win accolades all over the world.
Positives/Negatives
+ives
• Challenging and satisfying employment
• Hefty enhance prospects that are one of the super in the country
• Heavy pay packages with dollops of project based incentives
• scope of meeting the legends of ads
-ives
• An field that is known for its extremely long employing hours
• large pressure and risk inducing work environment
Step-by-step
Advertising companies employ people with various educational backgrounds in different departments at various levels. Possessing a professional Degree or a Diploma in a particular stream of study can provide you a head start in this field. Further, flair for language and wonderful communication talents are other factors are required for breaking into the realm of the advertising field.
To get into a particular department of an advertisement agency, you could opt from the following courses listed below:
- Client Servicing: post graduate diploma or an MBA in marketing
- Studio: Course in fine arts or commercial art (BFA or MFA)
- Media: Mass Communication,Journalism or an MBA
- Finance: CA, ICWA, MBA (Finance)
- Films: Specialization in audio visuals
- Production: A course in printing and pre – press metods.
The best way to enter into this stream after a course is to get on- the- work training. All good institutions provide internship as part of the syllabus.
Start early
The first and the foremost vital to take up a position in advertising field is to have a creative spark in one’s life. This creativity may be in any form, be it in communication skills, language innovative thinking, drawing, and so on.
Qualification for most of the advertising postgraduate courses is graduation in any teaching with a minimum of 50% marks. Admission to most of these courses is related with entrance exam or interview. Some institutions also provide graduate level courses in ads, for which they admit candidate who have passed class XII.
Is it the right career?
If you are naturally driven, enthusiastic, optimistic, creative, and have the capacity to multitask then advertising is the best career choice for you. People talents are a vital needs for this career as it makes one understand what a customer needs and also assist in effective decision-making. A college running advertising based courses can help train and develop candidates to pick up traits like:
- Effective communication
- Presentation and management
- Team and leadership skills
- Stress and pressure management
- Persuasiveness
- Confidence
- Competitiveness
Different domestic and multinational firms in India certainly require highly qualified and expetised manpower for advertising. However, people creativity and capability for innovation any day count more than academic degrees in this speed paced business.
Pay packet
Pay packages can change from one agency to another based on the size and turnover. Accredited agencies have a huge set up while small agencies may have just a managing of employees looking after all the different jobs.
Salary is usually not a constraint for the suitable students in this industry. This course, depend on the qualifications,individual’s merit, and experience. As a fresher, you get to do the cardinal stuff but experience enables you to arrange deals.
You can easily enter into an agency at the lowest levels but sheer quotient is demanded as you run up the ladder. However, the pay packages get very heavier as the workload and level of experience increases. A fresher in the creative department generally starts with an average monthly salary of eight to fifteen thousand rupees.
What would it cost?
learning at institutes like MICA (Mudra Institute of Communication at Ahmedabad) could charge you up to Rs.one lakh per year. But at government and some other private collages, the fee is much less.
Funding/Scholarship
Earning a scholarship may be a tough task. In most cases, scholarships are awarded to candidates on the basis of wonderful academic performances.
Job prospect
Job prospects in advertising contain openings in private advertising agencies; advertising departments of public and private sector firms. Job seekers can also seek openings in journals, newspapers, magazines; commercial section of television or radio; market research organisations and so on. One can also employ as a freelancer.
Advertising manager, public relations director, sales manager, copywriter, creative director, and marketing communications manager are some main job opportunities in this stream.
Demand and supply
There is plenty scope for talented people in the advertising field in India. Those who are eligible in commercial art have huge opportunities. MBAs can also play a vital role in customer servicing. The advertising field always has a perennial demand for creative skill. In order to succeed in the advertising field, one has to have ability that is accompanied by different talents.
Tips for getting hired
- For a lot of people interested in a career in advertising or a public relation, internships are the key to open the door to the industry.
- The advertising field has a voracious appetite for innovative thinking and creativity. Though the field is said to be in its first stage as compared to the western world it has been receives to the changing times.
- Excellent communication talents along with a specialization in your stream of study from a famous institution give you a cutting edge over fellow employment seekers in this industry.
Institutes to watch out for
- Indian Institute Of Mass Communication, Aruna Asaf Marg, JNU, New Campus, New Delhi – 110 067 URL : www.iimc.nic.in
- Narsee Monjee Institute of Management Studies, V.L.Mehta Road, Vile Parle(West), Mumbai – 400 056, Maharashtra URL: www.nmims.edu
- Mudra Institute Of Communications (MICA), Shela, Ahmedabad – 380 007, Gujarat URL: www.mica-india.net
- Symbiosis Institiute of Media and Communication, Pune URL: www.simc.edu
- Xavier’s Institute Of Communication, St. Xavier’s College , 5, Mahapalika Marg, Mumbai – 400 001 , Maharashtra URL: www.xaviercomm.org
